Tip:

Integrating email marketing and social media;

• extends your reach (social sharing puts your name in front of those with similar needs and interests to your existing customers)
• provides a great acquisition tool to build your opt-in list
• increases conversions at no additional cost

An example – new conversions:

• Imagine you send an email campaign to 50,000 contacts
• 0.5 % share your content, with an average of 100 network contacts each
• 250 direct recipients share, which means your message reaches a further 25, 000 contacts
• Remember it has been shared by a friend or colleague, but we still assume only 1% convert

That equates to 250 extra conversions, with no additional cost!

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