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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Whitepaper Reminder – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Tags: facebook / integrated marketing / linkedin / ROI / Social Media / twitter /
Whitepaper – Reminder:
A reminder of our most recent whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” – download here
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Quick tip: Link to top social sites, not long lists of icons
Quick tip:
In your email campaigns link to the most popular sites for your target audience e.g. “share this on facebook”, “retweet this” as opposed to a long list of social site icons…
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Quick tip: Where do your email recipients engage & share most content?
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Quick tip:
Find out on which social sites your email campaign target audience is spending most time? More importantly, where are they engaging & sharing most content?
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Quick tip: How to extend your reach, build your opt-in lists
Tags: facebook / linkedin / list building / Social Media / twitter /
Quick tip:
Are you actively promoting social sharing of your email campaign content? Forward to a friend features may result in a handful of new contacts, but a Silverpop “Share to Social” study found that share to social resulted in the sharing of content with 150-200 people on average.
The same study reported that share to social use in email campaigns results in a 24% increase in reach on average.
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Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Whitepaper:
The title says it all really…download here
Let us know what you think…
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Quick tip: Put ‘share this’ links on your landing pages
Tags: facebook / integrated marketing / landing pages / linkedin / Social Media / twitter /
Quick tip:
Don’t forget to include social media ‘share this’ links on your email campaign landing pages as well.
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Quick Tip: Email & Social Media – Providing a motive to share?
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Quick Tip:
Email & Social Media: Yes, provide the means to share, but more importantly are you giving a strong motive to share your content?
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