01293 817666
Categories
Tags
behavioural Consulting copywriting creative deliverability Design design & content facebook frequency General integrated marketing landing pages learning linkedin list building measurement mobile marketing Online Community open rates permission plain text practitioners preheaders re-marketing ROI segmentation Social Media Strategy subject lines surveys system integration tactics testi testing TFMA timing transactional triggered twitter unsubscribe use of images use of video user generated welcome emails
-
Subscribe to blog
Archive
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Blog
Do your emails have social sharing icons?
Posted on February 3, 2012 1:55 pm
View/Add Comment (0)
Category: Social Media,Tips & Resources,Videos
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Emails that include social sharing buttons have a 115 percent higher click through rate than emails that do not include social icons.
* Receive automatic notification of new blog posts: by email / by RSS
Tip: Design email for maximum sharing
Posted on August 1, 2011 11:32 am
Category: Design,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tip:
For example, keep it short and snappy, also bearing in mind that an increasing percentage are reading using a smartphone. Plus remember email is the channel, not the content.
Try more single theme email campaigns, and ask – can they immediately grasp how they will benefit? Have a clear and compelling call to action. The more the recipient is engaged, the more social sharing will take place!
* Receive automatic notification of new blog posts: by email / by RSS
Tip: Email and social – provide the motive to share
Posted on May 4, 2011 12:36 pm
Category: Best Practice,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tip:
Who does the sharing, and why would they want to share? – self interest, altruism, looking for recognition, or to be part of a community. Provide something that will motivate them to share.
Consider giving them a direct incentive to share e.g. become a fan on facebook and receive a 10% discount etc
* Receive automatic notification of new blog posts: by email / by RSS
Resource of the week: Tread Carefully With Social Networking in E-mail
Posted on June 15, 2010 11:45 am
Category: Delivery,Design,Reporting,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Resource of the week:
Some cautionary words on implementing social networking within email – a useful counter balance to lots of content on this subject.
* Receive automatic notification of new blog posts: by email / by RSS
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Posted on June 3, 2010 6:30 pm
Category: Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Video of the week:
Range of stats and quotes to get you thinking.
* Receive automatic notification of new blog posts: by email / by RSS
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Posted on June 1, 2010 11:21 am
Category: Best Practice,Design,Social Media,Strategy,Tips & Resources,Whitepapers
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
* Receive automatic notification of new blog posts: by email / by RSS
Video: Incorporating Social into Email Marketing
Posted on April 22, 2010 9:33 am
Category: Delivery,Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Video:
Introduces three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivise current customer base 3. Business model: acquiring customers through referrals
* Receive automatic notification of new blog posts: by email / by RSS
Resources: The inbox of the future is social
Posted on 9:27 am
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Resources:
A snippet from the article “The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox”. View full article.
* Receive automatic notification of new blog posts: by email / by RSS
Resources: Combining the strengths of social & email
Posted on April 8, 2010 6:07 pm
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Resources: Social email marketing
Posted on March 26, 2010 9:40 am
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Resources:
Article by Dave Chaffey on how to integrate email marketing and social media – view here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
