Quick tip:

Nearly the weekend….Here is our final tip of the week;

Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives!

Also, don’t be afraid to repeat the call to action in several places within your email message as well as on the landing pages. Plus, try to minimise the number of clicks required. For example, if you plan to use a ‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through to a separate page.

 

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Quick tip:

Recipients attention spans have shortened. Also, increasingly they will be reading your emails on a mobile device, and won’t want to scroll and zoom too much. So, keep the email short and snappy with the majority of content on a landing page.

In our experience many companies still fall into the trap of trying to cram too much into an email message. Remember email is the channel, not the content. Often its purpose is to simply grab attention,but then to drive recipients elsewhere, such as a landing page

 

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