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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Video: Using split or A/B testing in Email Campaigns
Video of the week:
Brief introduction to split testing and how it can be used within email marketing
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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?
Resource of the week:
No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.
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Video: Tracking revenue from email campaigns
Video of the week: Tracking revenue from email campaigns
Looks at 2 ways of tracking revenue from an email…
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Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Platform tip: Easily create Surveys & Forms
Delivery & Reporting platform tip:
Surveys are a great way of listening & engaging with clients, & building new contacts.
Our survey tool, which is part of our email marketing delivery & reporting platform, can be used to create questionnaires, forms for feedback, download requests & data capture etc.
We provide a survey and form design & build service, based on best practice.
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Video of the week: Is email surviving the times?
Video of the week:
MediaPost posted this video of this session at the latest Email Insider Summit – about 30 minutes. Seeks to answer the question “Is email surviving the times?” and looks at the latest trends.
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