01293 817666
-
Subscribe to blog
Archive
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Blog
Video: Top Tips for maximizing your email marketing efforts
Video of the week:
Summary points from a webinar on maximizing your email marketing efforts:
* Receive automatic notification of new blog posts: by email / by RSS
Video: Offer recipients the option to change frequency
Video of the week:
Offering an “opt-down” option within your email campaigns refers to offering your recipients the ability to reduce the frequency in which they receive emails from you. Why is it a good idea to offer an “opt-down” option? Simply put, high email frequency is one of the major reasons why people will unsubscribe from your list. So, if you offer them an option to reduce this frequency, it decreases the likelihood that someone will unsubscribe all-together or report your email as spam.
* Receive automatic notification of new blog posts: by email / by RSS
Tip of the week: How often should we send emails?
Tip of the week:
How often should we send emails? As often as you have something to say of real value and relevance – if that is only once a month, then so be it!
* Receive automatic notification of new blog posts: by email / by RSS
Tip of the week: Harness the benefits of marketing automation in email
Tip of the week:
Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc
* Receive automatic notification of new blog posts: by email / by RSS
Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
* Receive automatic notification of new blog posts: by email / by RSS
Tip: Volume of email – what to ask, what not to ask
Quick tip:
Don’t ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant & targeted emails
* Receive automatic notification of new blog posts: by email / by RSS
Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Tip: Monitor open trends, then segment & send at similar times
Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
