01293 817666
Categories
Tags
behavioural Consulting copywriting creative deliverability Design design & content facebook frequency General integrated marketing landing pages learning linkedin list building measurement mobile marketing Online Community open rates permission plain text practitioners preheaders re-marketing ROI segmentation Social Media Strategy subject lines surveys system integration tactics testi testing TFMA timing transactional triggered twitter unsubscribe use of images use of video user generated welcome emails
-
Subscribe to blog
Archive
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
-
- Best practice community
-
Blog
Video: Incorporating Social into Email Marketing
Posted on April 22, 2010 9:33 am
View/Add Comment (0)
Category: Delivery,Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Video:
Introduces three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivise current customer base 3. Business model: acquiring customers through referrals
* Receive automatic notification of new blog posts: by email / by RSS
Resources: The inbox of the future is social
Posted on 9:27 am
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Resources:
A snippet from the article “The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox”. View full article.
* Receive automatic notification of new blog posts: by email / by RSS
Resources: Combining the strengths of social & email
Posted on April 8, 2010 6:07 pm
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Resources: Social email marketing
Posted on March 26, 2010 9:40 am
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Resources:
Article by Dave Chaffey on how to integrate email marketing and social media – view here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Whitepaper Reminder – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Posted on February 16, 2010 1:52 pm
Category: Best Practice,Design,Social Media,Strategy,Tips & Resources,Whitepapers
Tags: facebook / integrated marketing / linkedin / ROI / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / ROI / Social Media / twitter /
Whitepaper – Reminder:
A reminder of our most recent whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” – download here
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Link to top social sites, not long lists of icons
Posted on 1:45 pm
Quick tip:
In your email campaigns link to the most popular sites for your target audience e.g. “share this on facebook”, “retweet this” as opposed to a long list of social site icons…
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Where do your email recipients engage & share most content?
Posted on February 12, 2010 10:41 am
Category: Social Media,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Quick tip:
Find out on which social sites your email campaign target audience is spending most time? More importantly, where are they engaging & sharing most content?
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: How to extend your reach, build your opt-in lists
Posted on February 11, 2010 2:30 pm
Category: Social Media,Tips & Resources
Tags: facebook / linkedin / list building / Social Media / twitter /
Tags: facebook / linkedin / list building / Social Media / twitter /
Quick tip:
Are you actively promoting social sharing of your email campaign content? Forward to a friend features may result in a handful of new contacts, but a Silverpop “Share to Social” study found that share to social resulted in the sharing of content with 150-200 people on average.
The same study reported that share to social use in email campaigns results in a 24% increase in reach on average.
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Posted on January 29, 2010 10:21 am
Category: Best Practice,Design,Reporting,Social Media,Strategy,Tips & Resources,Whitepapers
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Whitepaper:
The title says it all really…download here
Let us know what you think…
*Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Put ‘share this’ links on your landing pages
Posted on January 26, 2010 8:40 am
Category: Best Practice,Design,Social Media,Tips & Resources
Tags: facebook / integrated marketing / landing pages / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / landing pages / linkedin / Social Media / twitter /
Quick tip:
Don’t forget to include social media ‘share this’ links on your email campaign landing pages as well.
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
