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Blog
Do your emails have social sharing icons?
Posted on February 3, 2012 1:55 pm
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Category: Social Media,Tips & Resources,Videos
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter /
Emails that include social sharing buttons have a 115 percent higher click through rate than emails that do not include social icons.
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Tip: Design email for maximum sharing
Posted on August 1, 2011 11:32 am
Category: Design,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tip:
For example, keep it short and snappy, also bearing in mind that an increasing percentage are reading using a smartphone. Plus remember email is the channel, not the content.
Try more single theme email campaigns, and ask – can they immediately grasp how they will benefit? Have a clear and compelling call to action. The more the recipient is engaged, the more social sharing will take place!
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Tip: Email and social – provide the motive to share
Posted on May 4, 2011 12:36 pm
Category: Best Practice,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tip:
Who does the sharing, and why would they want to share? – self interest, altruism, looking for recognition, or to be part of a community. Provide something that will motivate them to share.
Consider giving them a direct incentive to share e.g. become a fan on facebook and receive a 10% discount etc
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Tip: Add social conversations to your emails
Posted on March 23, 2011 3:54 pm
Category: Best Practice,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tip:
Add RSS feeds of your tweets, facebook comments and blog entries into your email content to boost engagement and response
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Tip: Use social media to promote email
Posted on 3:49 pm
Category: Best Practice,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tip: Using social media to promote email marketing
How? Here are a few tips:
(1) Tweet link to your latest email newsletter / campaign
(2) Do periodic tweets to your email opt in subscription page
(3) Add email sign up tab and newsletter archive to your Facebook pages
(4) Promote your email newsletter etc on your twitter background
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Tip: Add ‘Share with your Network’ links/icons into your email
Posted on February 18, 2011 8:56 am
Category: Design,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tip:
‘Share with your Network’ links in your email will make it easy for your recipients to share content, and your ESP should be able to report on who has shared and how many views the shared content has had on the social network in question e.g. facebook.
Explain what it means e.g. Share this email by tweeting a link to your followers, test placement within your email template, and remember to add the ‘Share with your Network’ links to your landing pages and microsite as well.
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Tip: Using email marketing to promote your social media networks
Posted on 8:32 am
Category: Design,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tip of the week:
Include a link to your twitter & facebook pages within your email campaign. Try brief descriptive text to turn it into a ‘call to action’ e.g. Follow us on Twitter, Subscribe to our YouTube channel
Explain how they will benefit from following you e.g ’5 reasons to become a facebook fan’
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Resource of the week: Tread Carefully With Social Networking in E-mail
Posted on June 15, 2010 11:45 am
Category: Delivery,Design,Reporting,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Resource of the week:
Some cautionary words on implementing social networking within email – a useful counter balance to lots of content on this subject.
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Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Posted on June 3, 2010 6:30 pm
Category: Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Video of the week:
Range of stats and quotes to get you thinking.
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Whitepaper: Email & Social Media, 10 ways to maximise ROI
Posted on June 1, 2010 11:21 am
Category: Best Practice,Design,Social Media,Strategy,Tips & Resources,Whitepapers
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
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