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Tip: Quickly process unsubscribe requests & hard bounces

Posted on March 26, 2010 9:32 am

Quick tip:

Also important to maintaining a healthy sender reputation is to quickly process unsubscribe requests, and remove hard bounces…

 

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Resources: 5 tools to improve your Email Marketing (Silverpop)

Resources:

The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here

Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc

 

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Tip: Before big changes, do sample email tests & monitor results

Quick tip:

Before making any big change to your email communications, do sample tests, monitor complaints, unsubscribe rates – as may affect your sender reputation

 

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Tip: Deliverability is so important!

Posted on March 24, 2010 6:28 pm

Quick tip:

Deliverability is so important – if your email does not land in the inbox, everything else is academic! Actively monitor your sender reputation

 

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Tip: Opt-in permission must be re-earned

Posted on March 19, 2010 12:39 pm

Quick tip:

Remember, opt-in permission is not a lifelong licence to communicate; “permission must be re-earned with each message” (Stephanie Miller)

 

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Video: Email frequency, relationship with search + more

Video:

Dela Quist, CEO of Alchemy Worx discusses email frequency, deliverability, reputation management and the relationship between email and search marketing…

To view full range of Email Marketing videos click here

 

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Video: Things you need to know about Email Deliverability

Posted on February 3, 2010 10:10 am
Category: Delivery,Videos
Tags: /

Video:

How much attention are you paying to your sender reputation? Why is it important?

To view full range of Email Marketing videos click here

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