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Blog
Tip of the week: Place ‘add to address book’ above the fold
Tip of the week:
Place a ‘add to address book’ reminder above the fold in your email templates, to capture those who have not already done this
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Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
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Tip of the week: Ask recipients to safelist you in your welcome email
Tip of the week:
Continuing our few suggestions on how you can get more of your recipients to safe list you… in your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive your information & offers etc, plus images will display automatically
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Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
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Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Try to manage email volumes
Quick tip:
Large spikes in volume, or small, intermittent volume, are causes for possible blocking or delayed delivery by ISP’s – so try to manage volumes.
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