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Blog
Video: Oh no, made a mistake in your email? What to do next…
Video:
The presenter Jin argues sometimes you can let the mistake pass, on other occasions you must act. Includes tips for an apology email…
To view full range of Email Marketing videos click here
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Tip: Use tables & background colours to make call to actions stand out
Quick tip:
If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off…
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Quick tip: What’s in it for me?
Quick tip:
It’s day 2 of TFMA, but here is our tip of the day…
Hopefully you will have spent considerable hours planning your email campaign, agonising over the creative through to the finer details of the offer etc. Your recipients in contrast, will take only a few seconds at most to decide what to do with your email. They won’t be sitting waiting for your message to land into their inbox with you having their undivided attention! Therefore, is the main thrust of your message abundantly clear? Put another way, will they be able to immediately grasp what they will gain/how they will benefit?
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* Receive automatic notification of new blog posts: by email / by RSS
