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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Tip: Transactional emails, don’t just think order confirmations
Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
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Chesterton Humberts – Metrics improve by 100%
Chesterton estate agents have over 20 offices across London, and we have been working with them for over 3 years. In January 2009, they merged with Humberts, so now have a large office network in the UK, as well as their international offices in Europe, Asia, Australasia, and the Middle East.
Working with Chesterton Humberts we have employed advanced segmentation and behavioural marketing techniques, and achieving maximum relevance ensures high user engagement – read our case study
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