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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Video: How to craft an email newsletter
Video of the week:
Useful if you are just beginning to work on email newsletters…
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Video: Top Tips for maximizing your email marketing efforts
Video of the week:
Summary points from a webinar on maximizing your email marketing efforts:
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Video: Offer recipients the option to change frequency
Video of the week:
Offering an “opt-down” option within your email campaigns refers to offering your recipients the ability to reduce the frequency in which they receive emails from you. Why is it a good idea to offer an “opt-down” option? Simply put, high email frequency is one of the major reasons why people will unsubscribe from your list. So, if you offer them an option to reduce this frequency, it decreases the likelihood that someone will unsubscribe all-together or report your email as spam.
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Video: Advantages of using a preference centre
Video of the week:
Describes the advantages of using a preference centre as opposed to a standard unsubscribe page, but also some pitfalls to avoid.
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Video: Use of video in email marketing
Use of video in email marketing – where is it at?
Grant Crowell of ReelSEO interviews Mari Strom, Director of Marketing, GGO and former eMarketing Manager, Holland America, who spoke on the panel, “Integrating Video into Your Email Marketing Strategy,” at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Mari shared some of the best practices for doing video in email marketing and integration of video into retail emails, experiences on the agency side and the client side, tips for what to do and what not to do, and the obvious question: Is video in emails really “video?”
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Video: Using split or A/B testing in Email Campaigns
Video of the week:
Brief introduction to split testing and how it can be used within email marketing
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Video of the week: Images or text based?
Video of the week:
Images or text based email? The pro’s and con’s
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Video of the week:
An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.
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Video: Tracking revenue from email campaigns
Video of the week: Tracking revenue from email campaigns
Looks at 2 ways of tracking revenue from an email…
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Video: Email testing (Email Insider Summit 09)
Video of the week:
Looks at what some top email marketers are doing in terms of effective testing.
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