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Blog
Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Video – best practice for use of images in email
Video of the week:
A useful checklist to follow
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Video – does your email have personality?
Video of the week:
This video discusses how humanising your business through email can help gain loyal customers
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Video – 4 ways to improve welcome emails
Video:
Welcome emails are really important to get right, and this brief video shares 4 tips
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Video: Ending up in spam folder is not the end!
Video of the week:
Although emails that land in the junk folder is hardly an admirable aspiration, this video looks at some reasons why it’s not the absolute end of everything
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Video: Design email for success
Video:
Some brief advice on designing an effective email template
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Video: How to craft an email newsletter
Video of the week:
Useful if you are just beginning to work on email newsletters…
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Video: Top Tips for maximizing your email marketing efforts
Video of the week:
Summary points from a webinar on maximizing your email marketing efforts:
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Video: Offer recipients the option to change frequency
Video of the week:
Offering an “opt-down” option within your email campaigns refers to offering your recipients the ability to reduce the frequency in which they receive emails from you. Why is it a good idea to offer an “opt-down” option? Simply put, high email frequency is one of the major reasons why people will unsubscribe from your list. So, if you offer them an option to reduce this frequency, it decreases the likelihood that someone will unsubscribe all-together or report your email as spam.
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