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Latest tweets- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
- Email_Ladder: Video on best practice for use of images in email http://t.co/8GDxjgtA #emailmarketing February 3, 2012
- Email_Ladder: Happy new year to everyone! #emailmarketing January 3, 2012
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Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Video – best practice for use of images in email
Video of the week:
A useful checklist to follow
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Tip: More advice on Email surveys
Tip of the week:
Some more quick pointers on email surveys:
- be honest & realistic about the time it will take
- try to include personal motivation within subject line or opening text on landing page
- resist the temptation to mix with other marketing offers and messages
- offer an incentive, does not have to be financial
- send follow up reminders, many won’t act on your first request
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Video – does your email have personality?
Video of the week:
This video discusses how humanising your business through email can help gain loyal customers
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Tip: Email surveys – keep them simple
Tip of the week:
- try to keep to a couple of minutes max
- over 12 questions, and the response normally fall considerably
- with longer surveys, users tend to skip questions, or answer without proper consideration (therefore a quality issue)
- ask only what you need to know, not what would be nice to know
- break questions over several pages
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Video – 4 ways to improve welcome emails
Video:
Welcome emails are really important to get right, and this brief video shares 4 tips
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