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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Tip: Intelligent inboxes – segmentation & targeting just got more important
Tip of the week:
Intelligent inboxes in gmail, hotmail & yahoo – means better segmentation & targeting is more important than ever!
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Resource of the week: 3 Ways to Get the Most From Triggered Messages
Resource of the week:
Examples of email marketing automation that can really work, but be warned, you can’t set it up and then just forget about it. You need to monitor and constantly adapt to get the best results.
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Tip of the week: Welcome emails, often a great missed opportunity
Tip of the week:
Welcome emails are such a great opportunity, yet is a simple confirmation and thank you for subscribing message engaging? I rest my case
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Video of the week:
An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.
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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?
Resource of the week:
No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.
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