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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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- Best practice community
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Blog
Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Monitor open trends, then segment & send at similar times
Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: Email testing, worth it or too much hassle?
Resources:
Short article on why testing is worth the extra effort…good tangible examples of the results that can be achieved – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Tip: Forget the latest buzzwords/trends etc for a minute…Are you getting the basics right?
Quick tip:
Don’t get completely distracted by the latest trends & exciting innovations in email, first ask – are we getting the basics right?
The importance of this came back to me last week at TFMA as one seminar speaker avoided the temptation to tap into the latest much talked about buzzwords etc, but rather challenged us to make sure the basics are being done well.
Are you getting the basics of email marketing right? Not sure, then maybe our email marketing audit health check would help?
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TFMA – if you would like to meet up, drop me a line…
TFMA kicks off tomorrow, where did the last year go?
If you are going, and would like a chat about your email marketing, then drop me a line…
Marcus Appleton
07974 944856
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Resources: Marketing Sherpa Email Summit – Germany
Resources:
The European version of Marketing Sherpa’s email summit is coming up soon, 8-9 March, in Munich – Germany.
View agenda and all the details
Interested in comments from anyone who went last year?
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