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Blog
Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Video: Email testing (Email Insider Summit 09)
Video of the week:
Looks at what some top email marketers are doing in terms of effective testing.
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Email Marketing Audit – Improve your results & ROI
The purpose of our Audits is to establish your current performance and needed improvements.
Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more
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Tip of the week: Harness the benefits of marketing automation in email
Tip of the week:
Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc
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Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
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Resources: What words should we avoid in subject lines?
Resources:
Alchemy Worx ran some tests, the findings of which appear to challenge the conventional thinking – so do ISP’s take much notice of subject line content any more?
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Resources: To encourage ex customers back, you must understand why they left!
Resources:
Emailing lost customers is good practice, to gain feedback, seek to win back etc, but make sure you don’t make the same mistakes as the example in this short article
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