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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Video: Email testing (Email Insider Summit 09)
Video of the week:
Looks at what some top email marketers are doing in terms of effective testing.
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Platform tip: Easily create Surveys & Forms
Delivery & Reporting platform tip:
Surveys are a great way of listening & engaging with clients, & building new contacts.
Our survey tool, which is part of our email marketing delivery & reporting platform, can be used to create questionnaires, forms for feedback, download requests & data capture etc.
We provide a survey and form design & build service, based on best practice.
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Email Marketing Audit – Improve your results & ROI
The purpose of our Audits is to establish your current performance and needed improvements.
Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more
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Tip of the week: Harness the benefits of marketing automation in email
Tip of the week:
Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc
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Tip of the week: Place ‘add to address book’ above the fold
Tip of the week:
Place a ‘add to address book’ reminder above the fold in your email templates, to capture those who have not already done this
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Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
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Tip of the week: Ask recipients to safelist you in your welcome email
Tip of the week:
Continuing our few suggestions on how you can get more of your recipients to safe list you… in your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive your information & offers etc, plus images will display automatically
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Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
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