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Blog
Video – 4 ways to improve welcome emails
Video:
Welcome emails are really important to get right, and this brief video shares 4 tips
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Video: Ending up in spam folder is not the end!
Video of the week:
Although emails that land in the junk folder is hardly an admirable aspiration, this video looks at some reasons why it’s not the absolute end of everything
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Video: Top Tips for maximizing your email marketing efforts
Video of the week:
Summary points from a webinar on maximizing your email marketing efforts:
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Video: Offer recipients the option to change frequency
Video of the week:
Offering an “opt-down” option within your email campaigns refers to offering your recipients the ability to reduce the frequency in which they receive emails from you. Why is it a good idea to offer an “opt-down” option? Simply put, high email frequency is one of the major reasons why people will unsubscribe from your list. So, if you offer them an option to reduce this frequency, it decreases the likelihood that someone will unsubscribe all-together or report your email as spam.
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Video: Advantages of using a preference centre
Video of the week:
Describes the advantages of using a preference centre as opposed to a standard unsubscribe page, but also some pitfalls to avoid.
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Resource of the week: 3 Ways to Get the Most From Triggered Messages
Resource of the week:
Examples of email marketing automation that can really work, but be warned, you can’t set it up and then just forget about it. You need to monitor and constantly adapt to get the best results.
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Tip of the week: Welcome emails, often a great missed opportunity
Tip of the week:
Welcome emails are such a great opportunity, yet is a simple confirmation and thank you for subscribing message engaging? I rest my case
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Video of the week:
An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.
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Tip of the week: How often should we send emails?
Tip of the week:
How often should we send emails? As often as you have something to say of real value and relevance – if that is only once a month, then so be it!
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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?
Resource of the week:
No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.
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