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Best practice Email Marketing consulting

Posted on June 23, 2010 6:44 pm

Best practice consulting

Insightful and practical advice and recommendations based on industry best practice fed in from our Email Marketing Best Practice Model, with key metrics, goals, deliverables, responsibilities, and a roadmap for implementation clearly defined.

To discuss our best practice consulting services, contact us now.

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Email Marketing Audit – Improve your results & ROI

The purpose of our Audits is to establish your current performance and needed improvements.

Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more

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Whitepaper: Email & Social Media, 10 ways to maximise ROI

Email Marketing Whitepaper:

Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?

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Whitepaper Reminder – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI

Whitepaper – Reminder:

A reminder of our most recent whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” – download here

 

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Resources: Marketing Sherpa Email Summit – Germany

Resources:

The European version of Marketing Sherpa’s email summit is coming up soon, 8-9 March, in Munich – Germany.
View agenda and all the details

 

Interested in comments from anyone who went last year?

 

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Quick tip: Clear, obvious, simple to grasp?

Posted on February 8, 2010 1:57 pm

Quick tip:

We kick of the new week with a golden rule, that is too easily forgotten…

Ensure your email message is clear, obvious, simple to grasp – not rocket science, but how many campaigns have you seen that fail to achieve this?

 

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Resources: 7 key points from Marketing Sherpa Jan 10

Resources:

Summary of Marketing Sherpa Email Summit Jan 2010 – click here

For me, 2 of the points seem to stand out. Firstly, glad to see point 2 – Think like an integrated marketer, not just an email marketer – this is something we have been harping on about for a good while…

The other was point 4 – Think value, not just relevance – isn’t that so true? I am literally right now looking into setting up a marine fish aquarium, so an email on marine aquarium products would score 100% on relevance and timing would be near perfect. However, I will only act if there is something that strongly motivates me – a great offer, a new exciting product, really useful advice etc

 

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Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI

Whitepaper:

The title says it all really…download here

Let us know what you think…

 

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Quick tip: Ratings & Reviews increase sales conversions

Posted on January 28, 2010 9:17 am

Quick tip:

Ratings & reviews are proven to increase sales conversions, and a simple email request can generate good levels of user generated content.

 

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Quick tip: Put ‘share this’ links on your landing pages

Quick tip:

Don’t forget to include social media ‘share this’ links on your email campaign landing pages as well.

 

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