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Email Healthcheck Surgeries – improve your 2012 results

Would you like to review and improve your email marketing in 2012?

The first surgery is in effect an “Email Marketing Health Check” in which you can raise any specific issues & questions.  As a result of your first surgery a report is produced which summarises where and how you can improve your email campaign results.

more info here

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Video – best practice for use of images in email

Posted on November 21, 2011 10:03 am

Video of the week:

A useful checklist to follow

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Tip: Email and social – provide the motive to share

Tip:

Who does the sharing, and why would they want to share? – self interest, altruism, looking for recognition, or to be part of a community. Provide something that will motivate them to share.

Consider giving them a direct incentive to share e.g. become a fan on facebook and receive a 10% discount etc

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Tip: Add social conversations to your emails

Tip:

Add RSS feeds of your tweets, facebook comments and blog entries into your email content to boost engagement and response

 

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Tip: Use social media to promote email

Tip: Using social media to promote email marketing

How? Here are a few tips:

(1) Tweet link to your latest email newsletter / campaign

(2) Do periodic tweets to your email opt in subscription page

(3) Add email sign up tab and newsletter archive to your Facebook pages

(4) Promote your email newsletter etc on your twitter background

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Video: Top Tips for maximizing your email marketing efforts

Video of the week:

Summary points from a webinar on maximizing your email marketing efforts:

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Video: Advantages of using a preference centre

Posted on November 25, 2010 2:34 pm

Video of the week:

Describes the advantages of using a preference centre as opposed to a standard unsubscribe page, but also some pitfalls to avoid.

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Resource: 7 “profit practices” any e-mail marketer should follow

Resource of the week:

Click here for article

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Best practice Email Marketing consulting

Posted on June 23, 2010 6:44 pm

Best practice consulting

Insightful and practical advice and recommendations based on industry best practice fed in from our Email Marketing Best Practice Model, with key metrics, goals, deliverables, responsibilities, and a roadmap for implementation clearly defined.

To discuss our best practice consulting services, contact us now.

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Email Marketing Audit – Improve your results & ROI

The purpose of our Audits is to establish your current performance and needed improvements.

Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more

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