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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Video: Offer recipients the option to change frequency
Video of the week:
Offering an “opt-down” option within your email campaigns refers to offering your recipients the ability to reduce the frequency in which they receive emails from you. Why is it a good idea to offer an “opt-down” option? Simply put, high email frequency is one of the major reasons why people will unsubscribe from your list. So, if you offer them an option to reduce this frequency, it decreases the likelihood that someone will unsubscribe all-together or report your email as spam.
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Tip: How does your email look without images?
Tip of the week:
Is the core message still clear? What about the call to action?
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Resource: Three Deadly Mistakes Email Marketers Make
