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Tip: Are you measuring list churn?

Posted on August 5, 2010 11:16 am
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Category: Strategy,Tips & Resources
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Tip of the week:

List churn = subscribers lost to hard bounces, unsubscribes , or spam complaints – on average can be 20-30% p.a. – are you measuring yours?

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Resource: 3 Steps to Grow Your B2B E-mail List More Effectively

Posted on 11:14 am
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Resource of the week:

“B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs” – this article looks at how to address that issue.

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Video of the week: Images or text based?

Posted on 11:09 am
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Category: Design,Tips & Resources,Videos
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Video of the week:

Images or text based email? The pro’s and con’s

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