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Blog
Video of the week:
An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.
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Tip of the week: How often should we send emails?
Tip of the week:
How often should we send emails? As often as you have something to say of real value and relevance – if that is only once a month, then so be it!
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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?
Resource of the week:
No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.
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Tip: Behind an email address is a real person
Tip of the week:
Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet.
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Video: Tracking revenue from email campaigns
Video of the week: Tracking revenue from email campaigns
Looks at 2 ways of tracking revenue from an email…
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Video: Email testing (Email Insider Summit 09)
Video of the week:
Looks at what some top email marketers are doing in terms of effective testing.
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