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Blog
Best practice Email Marketing consulting
Best practice consulting
Insightful and practical advice and recommendations based on industry best practice fed in from our Email Marketing Best Practice Model, with key metrics, goals, deliverables, responsibilities, and a roadmap for implementation clearly defined.
To discuss our best practice consulting services, contact us now.
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Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Platform tip: Easily create Surveys & Forms
Delivery & Reporting platform tip:
Surveys are a great way of listening & engaging with clients, & building new contacts.
Our survey tool, which is part of our email marketing delivery & reporting platform, can be used to create questionnaires, forms for feedback, download requests & data capture etc.
We provide a survey and form design & build service, based on best practice.
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Video of the week: Is email surviving the times?
Video of the week:
MediaPost posted this video of this session at the latest Email Insider Summit – about 30 minutes. Seeks to answer the question “Is email surviving the times?” and looks at the latest trends.
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Email Marketing Audit – Improve your results & ROI
The purpose of our Audits is to establish your current performance and needed improvements.
Our audits include focus group sessions, diagnostic testing and written Audit Report.The deliverable is a list of recommended strategic actions to maximise your ROI. Find out more
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Tip of the week: Harness the benefits of marketing automation in email
Tip of the week:
Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc
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Tip of the week: Place ‘add to address book’ above the fold
Tip of the week:
Place a ‘add to address book’ reminder above the fold in your email templates, to capture those who have not already done this
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Resource of the Week: Should I use video in Email Marketing?
Resource of the week:
This is still not recommended, but some tips on what you can do
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