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Blog
Telecomms provider selects Email Ladder
Telecomms solutions provider selects Email Ladder to advise on and manage a range of lead generation product marketing email campaigns…
View our client list or example case studies
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Are you using Responsive design email templates?
The growing use of smartphones is something email marketers cannot ignore. The Adobe Digital publishing report (Jan 2013) revealed that checking emails was the top activity for both smartphone and tablet users – accessing emails rated higher than making calls, using Facebook and playing games.
So, it really is time to use responsive email templates, that deliver a different version of the email depending on what device the recipient is using, to maximise the user experience and response rates.
Get in touch to discuss further.
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Email Health Check – ideal to kick start 2013
Take your first step to improving your open, click throughs and conversion rates in 2013 with an email health check.
We have run over 100 of these and the investment pays for itself many times over, so do get in touch.
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Seasons Greetings from the Email Ladder team
Best wishes for a great Christmas break from all of the Email Ladder team.
We look forward to working on your 2013 email campaigns – it proves to be an exciting year…
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10 ideas to make recipients love your emails
Spotted this on the Econsultancy blog – some good pointers
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Email Marketing – key strength 3
Strength 3: Email enables targeted, one-to-one marketing
You may have a sizeable database, but with the tools available today, there is no excuse for not delivering highly targeted, relevant, and timely email communications. Tools such as dynamic content, segmentation queries, geographical and behavioural triggered emails etc all make it possible to send a very personalised communication.
Ease of automation within email, makes for a very efficient marketing channel - great news for many an over stressed marketing professional strapped for resources & time.
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Email Marketing – key strength 2
Strength 2 – Email is well suited to testing
Which creative should we use? What call to action will achieve the highest response rate? When is the best time to send the marketing communication? And so the questions go on. Whilst you can glean some best practice advice from agencies, experts blogs etc the best answer to all these questions is TEST, TEST and TEST again! – our experience with clients teaches us this is so vital. It is the only way you will discover for sure what is most effective for your particular audience, context, objectives etc
With our platform and most email service providers, testing different elements of your marketing campaign is very flexible and easy to set up. Over a period of time you can then build up an invaluable picture of what is proven to work best for you, which in turn will enable you to get the maximum ROI from your future email marketing campaigns.
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Email Marketing – key strength 1
Strength 1 – Email is cost effective and achieves High ROI
Over a good number of years now, Email Marketing has in a range of independent research reports consistently been shown to have one of the highest rates for ROI, either coming out on top, or second only to SEO. Interestingly much higher than for social media.
One of the benefits of a double dip recession is that it forces organisations to work harder to justify every penny spent. That’s no bad thing. So at a time when budgets are tight to say the least, you will be hard pushed to find a marketing channel that will generate a better ROI from your limited funds.
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Email continues to be a strong workhorse within the marketing mix
According to Econsultancy, despite the current economic climate, the UK market for email marketing services grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011. In addition, over 60% of the respondents to the DMA’s 2012 email report stated that their spend on email marketing was set to increase over the coming year.
Email marketing remains a strong workhorse within the marketing mix.
I guess many of you are already using email as a key player in your marketing strategy. However, email has in a sense become its own worse enemy, in that because it is so cost effective, in some cases organisations are not allocating sufficient funds to email. So maybe, you need some help to put forward a strong business case for more investment in email.
Over the next few blog posts we are going to look at 5 key strengths of email marketing.
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