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Tip: Are you measuring list churn?

Posted on August 5, 2010 11:16 am

Tip of the week:

List churn = subscribers lost to hard bounces, unsubscribes , or spam complaints – on average can be 20-30% p.a. – are you measuring yours?

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Resource: 3 Steps to Grow Your B2B E-mail List More Effectively

Posted on 11:14 am

Resource of the week:

“B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs” – this article looks at how to address that issue.

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Video of the week: Images or text based?

Video of the week:

Images or text based email? The pro’s and con’s

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Video of the week: Welcome email best practices – and how their use can strengthen list retention and sales

Posted on July 29, 2010 9:30 am

Video of the week:

An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.

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Tip of the week: How often should we send emails?

Posted on 9:25 am
Category: Delivery, Tips & Resources
Tags: / /

Tip of the week:

How often should we send emails? As often as you have something to say of real value and relevance – if that is only once a month, then so be it!

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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?

Resource of the week:

No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.

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Resource of the week: Five Missed Opportunities for Acquiring E-Mail Subscribers

Resource of the week:

Looks at some of the less obvious opportunities to build your email subscribers.

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Tip: Behind an email address is a real person

Tip of the week:

Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet.

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Video: Tracking revenue from email campaigns

Video of the week: Tracking revenue from email campaigns

Looks at 2 ways of tracking revenue from an email…

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Video: Email testing (Email Insider Summit 09)

Posted on July 2, 2010 1:43 pm

Video of the week:

Looks at what some top email marketers are doing in terms of effective testing.

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