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Latest tweets- Email_Ladder: Tip - Email recipients want messages like conversations, not marketing pitches! Make sure you oblige #emailmarketing March 10, 2010
- Email_Ladder: RT @eDialog: Athur Hughes gives you 5 ways to use LTV to influence e-mail acquisition strategy. #emailmarketing http://ow.ly/1gCaL March 10, 2010
- Email_Ladder: RT @theeMailguide: Today's email marketing Buzz from The eMail Guide: http://bit.ly/99ezXp ^jd #emailmarketing #email marketing #marketing March 10, 2010
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- Best practice community
- Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why! March 9, 2010
- Give your recipients access to a preference centre, where they can specify desired content, format, frequency, channels etc March 9, 2010
- Email and Customer Reviews March 8, 2010
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Blog
Video: Email and customer reviews
Video:
How you can use email to generate customer reviews, and then include user generated content (based on reviews) within your email to achieve maximum engagement…
My own comment; instead of your choice of top 10 products, why not send out email with top 10 customer rated products..?
To view full range of Email Marketing videos click here
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Tip: Use welcome emails to identify & build preferences
Quick tip:
Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Tip: Is your email a conversation?
Here we go again, another week of tips coming your way…
Quick tip:
Email recipients are now looking more for messages that are like conversations, rather than marketing promo/sales pitches!
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Resources: Simple intro to segmentation
Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Being relevant & timely is not enough!
Quick tip:
An email needs to be more than relevant & timely, it must ooze with perceived real value, sufficient to stimulate the desired response…
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Tip: Forget the latest buzzwords/trends etc for a minute…Are you getting the basics right?
Quick tip:
Don’t get completely distracted by the latest trends & exciting innovations in email, first ask – are we getting the basics right?
The importance of this came back to me last week at TFMA as one seminar speaker avoided the temptation to tap into the latest much talked about buzzwords etc, but rather challenged us to make sure the basics are being done well.
Are you getting the basics of email marketing right? Not sure, then maybe our email marketing audit health check would help?
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Tip: Transactional emails, don’t just think order confirmations
Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
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