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Email Healthcheck Surgeries – improve your 2012 results
Would you like to review and improve your email marketing in 2012?
The first surgery is in effect an “Email Marketing Health Check” in which you can raise any specific issues & questions. As a result of your first surgery a report is produced which summarises where and how you can improve your email campaign results.
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Looking to get more out of your email marketing this year? We would love to hear from you.
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With the snow falling, how festive is that! We would like to wish you all a very Happy Christmas and New Year.
We have enjoyed working with you during 2011, and look forward to continuing to help you get the most from your email marketing in 2012.
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Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Video – best practice for use of images in email
Video of the week:
A useful checklist to follow
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Tip: More advice on Email surveys
Tip of the week:
Some more quick pointers on email surveys:
- be honest & realistic about the time it will take
- try to include personal motivation within subject line or opening text on landing page
- resist the temptation to mix with other marketing offers and messages
- offer an incentive, does not have to be financial
- send follow up reminders, many won’t act on your first request
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Video – does your email have personality?
Video of the week:
This video discusses how humanising your business through email can help gain loyal customers
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Tip: Email surveys – keep them simple
Tip of the week:
- try to keep to a couple of minutes max
- over 12 questions, and the response normally fall considerably
- with longer surveys, users tend to skip questions, or answer without proper consideration (therefore a quality issue)
- ask only what you need to know, not what would be nice to know
- break questions over several pages
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