Best practice email marketing metrics and reporting;

• Delivery rates
• Open rates
• Click thru rates
• Links clicked
• Web page & path tracking
• Forwards
• Social network bookmarking & views
• Replies
• Soft & Hard Bounces
• Heatmap
• Individual recipient drill down
• Hot Prospects
• Board room ready reports
• Campaign comparison
• Geomapping reports
• Domain reports
• Contact history
• Exporting (CSV & XML)
• Auto schedule email reports
• Automatic list & address book creation filtered by behaviour
• Sales conversions
• ROI
• Google & other web analytics integration
• Future strategy & continuous improvement

 
See also Email Reporting Platform, Best Practice Audits, Best Practice Consulting
 
Best practice strategy
Best practice design
Best practice delivery
Continuous improvement