Best practice email marketing design including;
 

• Creative design
• Copywriting
• HTML & Text
• Subject lines
• Mobile recipients
• Hand coding HTML
• Inbox previews
• Transactional
• Informational
• Promotional
• Dynamic content
• Microsites and Landing pages
• Surveys
• Preview panes
• Image blocking
• Pre-headers
• Footers
• Call to actions
• Personalisation
• Words to avoid
• Video
• Use of ads
• Campaign checklists
   

 
See also HTML template design, Best Practice Audits, Best Practice Consulting
 
Best practice strategy
Best practice delivery
Best practice reporting
Continuous improvement